“Check On It”
Keep A Breast
In order to appeal to a younger audience, we would take Beyonce’s video for her song “Check On It”, and disrupt the video by pausing Beyonce and changing the video to an instructional on how to check your breasts for signs of breast cancer. It’s a fun and surprising way to engage the audience and get them to pay attention to their bodies and health (and more Beyonce, who could complain)!
Video Ideation
Keep A Breast partnership and video ideation, featuring Beyonce’s “Check On It” music video.
